NVIDIA Premiers Its First Short Film “THE PLUSH LIFE”

NVIDIA Premiers Its First Short Film “THE PLUSH LIFE”

Lundo and Flint, two plush characters with a penchant for joyriding in their 1969 Buick Electra, find themselves on a unforgettable journey in the new NVIDIA Corporation (Nasdaq: NVDA) animated short film “The Plush Life,” which is set to make its debut today at SIGGRAPH 2007 in San Diego, CA (NVIDIA booth 513).

The brainchild of animator Timothy Heath of the NVIDIA Digital Film Group, “The Plush Life” is the first in a planned series of animated short films that will showcase the advanced rendering features of NVIDIA Gelato GPU-accelerated rendering software.

From concept to final renderings, The Plush Life animation evolved over a period of seven months. Modeled and animated with Autodesk Maya 3D software, the film was rendered entirely in Gelato Pro software on NVIDIA Quadro professional graphics boards, utilizing the program’s advanced features such as depth-of-field, motion blur, ambient occlusion, and raytraced reflections. Also incorporated into the animation is subsurface scattering, which allows materials to absorb and scatter light, depth-of-shadows for rendering of the hair, and new shader technology used to create the velvety appearance of the “Flint” character.

“The Plush Life” will give attendees a firsthand look at the advanced rendering features of Gelato software, and a glimpse of future rendering technology from NVIDIA, powered by the latest NVIDIA Quadro solutions.

View “The Plush Life” on the NVIDIA Gelatozone Web site at www.nvidia.com/gelatozone.

About Gelato
Originally developed to render film and broadcast visual effects and animation, Gelato is well-suited for any 3D software application, including Autodesk Maya and Autodesk 3ds Max, which requires high-quality rendering for animation, game development, CAD, industrial design, and architecture.

Availability and PricingGelato 2.2 is available as a free Internet download at www.nvidia.com/gelatozone. Gelato Pro 2.2, priced at $1500 and available at Quest Network Services, offers advanced rendering features and greater scalability for professional production pipelines. Volume pricing and educational discounts are also available. Gelato 2.2 and Gelato Pro 2.2 currently support the Windows XP and Linux operating systems running on NVIDIA Geforce 5200 graphics or higher and Quadro professional graphics solutions. Gelato Pro is certified and supported on NVIDIA Quadro solutions only.


NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com.